While eating breakfast a few days ago, I happened to glance at the footer of a flyer from Stop & Shop talking about earning gas rewards. Then I said to myself, "Gee, since when does Stop & Shop sell gas?" and "Has everyone gone loyal?" As the casino industry matured through its history … [Read more...] about Retailers Have Become Casinos … Gambling on Loyalty and Winning?
Business Information Systems
Technology is just a hockey puck or a baseball
Technology is not what it is ... Technology is what it does. A few weeks ago, I had the honor of leading three sessions at the Scituate Middle School for their Career Awareness Day. While considering what could I say ... How could I give them some knowledge? Inspire them to consider … [Read more...] about Technology is just a hockey puck or a baseball
Shoppers Changing Shopping Habits … Moving to buy!
Consumer behavior continues to change; right before our eyes. Shopping habits during the busiest (and most profitable times), November and December, are changing with each holiday season. Several retailers have seen a reduction in traffic during the last two months of the calendar year. Best … [Read more...] about Shoppers Changing Shopping Habits … Moving to buy!
Mobile Reaches a Tipping Point for Retailers: Video
A video describing the results of the holiday shopping season. The study was rather comprehensive with over 800 retail sites used as the benchmark for this research. On Christmas Day, online sales were up 16%. Of these sales, almost one half (48%) of the traffic was from mobile devices (smart … [Read more...] about Mobile Reaches a Tipping Point for Retailers: Video